Thursday, October 20, 2011

Thursday Book News: Early Stages of Publicity and Marketing

UP has been copyedited and proofread. The next step consists of the designer positioning the photographs within the pages. When she's finished, I'll take a look, confirm my approval, then wait while the manuscript is turned into bound galleys (the prepublication version of UP).

Once the galleys are ready (next month), my publicists will send them to reviewers and journalists nationwide. My job this week is to send my publicists a list of prominent reviewers, authors, and celebrities we know or almost know, people who might be especially interested in reading and reviewing the book. Any favorable quotes from early reviewers will be printed on the books that will be sold to the public (UP's launch date is April 3, 2012).

I'm enjoying this process and I look forward to the coming weeks.

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